Expires: November 1, 2012, 11:59 pm EST
Get your hands on The Only Web Copywriting Guides Written Exclusively to Improve Your Sales. Copy Hackers ebooks are bite-sized guides created for small business owners, freelancers & start-up founders who want to know how to write amazing Web copy — without becoming a copywriter.
Designers and developers wanting to add copywriting or copy consulting to their repertoire will find these books invaluable, with their clear overviews of copy topics, detailed deep-dives on conversion-critical topics like writing headlines, and 100's of colorful examples from interesting startups. The books are written by Joanna Wiebe, a professional copywriter, messaging strategist, and conversion consultant.
Today you can GET THE FIRST FOUR BOOKS in the Copy Hackers series in this single bundle for just $27 - the regular price for all 4 totals over $70!
Here's what you get:
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Master copywriters know you should aim your messages at a small group of people, not at everyone. But what else will help you write high-converting (CRO) copy? What's the difference between a feature and a benefit? And where do messages really come from? (Hint: Messages don't come from the "muse" or somewhere in your own mind.)
Discover how to develop a simple messaging strategy & hierarchy – and more – so you can write killer copy that improves sign-ups, social shares and sales.
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You need to get your copy noticed. Intentional formatting is the only way to do that – and, when you format right, you get the added bonus of less-fatigued visitors, better UX and simpler navigation.
Get answers to questions like: What order should I arrange bullet lists in? What punctuation marks should you use to get more eyes on your copy? When should I use numerals vs written-out numbers? And, as always, get loads of examples from today's top websites.
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Without question, the most important copy on any page is the headline. And your value proposition may be the most critical message your startup writes – one that you need to get right if your business is going to be around next year at this time.
In this book, get headline formulas you can AND SHOULD copy, slap-your-head dos & don’ts, subhead rules – and everything you need to write a value prop that can measurably boost your conversion rate.
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You’ve surely clicked on countless buttons and watched endless demos… but do you know why it was sometimes easy to click and sometimes hard? More importantly, do you know how to make it both easy and compelling for your site visitors to click your calls to action?
This ebook teaches you how to write button copy and other calls to action – and goes further to highlight ways to overcome objections and use powerful elements like "reasons to believe" as click triggers.
Nearly 25,000 Copy Hackers ebooks have already sold (in less than a year)!
About the author:
Joanna Wiebe is a professional copywriter, messaging strategist, and conversion consultant. She was as a senior web writer at Intuit, a consultant at Conversion-Rate-Experts (UK) and a cofounder of Page99Test.com before she started Copy Hackers. She has a masters in Communications and Technology with specialization in persuasion in ecommerce environments. eztrade.
You can't miss this deal!
Each book is a quick read, under 55 pages, and available as an instant download in PDF and MOBI formats for easy reading on your laptop, tablet or eReader. Most chapters conclude with an easy "next step" worksheet so you can better absorb the information by putting into practice immediately. Get them ALL today in one bundle for just $27 (instead of $71.96).Deal terms:
- Delivered as an instant download after completing your purchase.
- eBooks are delivered in both PDF and mobi formats.