FuelFX Expands Its Services in Texas
Based in Bellaire, a city in the Houston-Sugar Land-Baytown metropolitan area, FuelFX is known for providing simplified communication solutions to customers in the oil and gas industry. And with the new offices in Houston and Austin recently established, FuelFX plans to spread its services further across the state of Texas.
FuelFX serves the community by breaking down the complexities of the oil and gas industry for customers to better understand the field’s technology. The company relies on a variety of tools, which include videos, 2D and 3D multimedia and animation, technical illustrations, and interactive multimedia. FuelFX also provides face-to-face marketing tools, which are particularly useful for trade shows.
Just a month ago, FuelFX acquired two media development agencies in Austin: Datahouse Studios and Pranamedia. Oliver Diaz, the CEO of FuelFX, announced the acquisition as a “perfect fit.” Diaz noted that the practical experience from both companies adds to FuelFX’s interactive media tools and custom software development media, and it will boost their expansion to the Austin market.
Datahouse Studios is similar to FuelFX in that they provide 3D product visualizations for interactive media. The main difference is that Datahouse Studios specializes in the medical field, rather than oil and gas. Their experience with medical electronics, devices, hardware manufacturing, and semiconductors promotes FuelFX’s cross-industry reach, in addition to their geographical expansion.
The other development agency, Pranamedia, functions as a litigation graphics services business. Similar to FuelFX with oil and gas and Datahouse with medicine, Pranamedia makes legal concepts easier for clients to understand for clients. The company uses 2D and 3D graphics and animation, technology tutorials, and strategy consultations among other tools to accomplish their simplifying goals.
Representatives from Datahouse Studios and Pranamedia expressed their enthusiasm in moving forward with this collaboration with FuelFX. Luke Gustafson—former Datahouse Studios principal and now the Vice President of Creative Development for FuelFX Austin—announced that the acquisition has created the country’s largest in-house computer graphics production team. Eleanor Sawyer Crose, former Vice President of Pranamedia and now FuelFX Austin’s Director of Operations, looks forward to the infusion of her new company’s expertise and imagination. With these new moves, FuelFX has begun the expansion of the services they can provide.
Originally founded as Bullfighter Design, LLC, FuelFX is a digital design and marketing firm that helps the customers understand the technology of the oil and gas industry. The company does this by creating and presenting 3D visualizations and interactive multimedia. FuelFX clients include BP, Dell, Chevron, Halliburton, and Tyco. The company can be reached by dialing 1-877-255-2543.
Posted On: Bellaire, TX May 13, 2014